As an SEO manager, growing your company and directing organic search traffic to your site is your responsibility. You are constantly working with developers and doing all the technical enhancements, but do you notice a huge opportunity lies with content. If your company has a technical content team or has the best SEO Company in India, notice they are not using keyword research to define their article.
How about you consider this scenario?
You are marketing at a startup organization. You know your needs for the content, but you don’t have any expertise or time to do it yourself. So you can ask the service provider to write a specific content type for you. The problem here is that you are not sure about what to assign them.
The solution in this scenario is a content brief. Not all content briefs are the same.
That’s why we have a short guide for you.
What exactly is a content brief?
The content brief is nothing but a set of instructions to guide the writer to draft a piece of content. That piece of content is the building block of the high-quality landing page, blog post, or anything else.
Without a proper content brief, you are risking getting content back that doesn’t meet your hopes. This only frustrates your writers, but it will also need more revision, consuming more time and money.
How to make a content brief “SEO-focused”?
To make your content brief SEO-focused, you need to make the writer familiar with a search query for earning more traffic from organic search.
What to add to your content brief?
Now that you understand the content brief, it’s time to know how to make it nitty-gritty.
Primary query intent and target
This might not an SEO-focused content brief deprived of a query target.
Use keyword research tools to get thousands of ideas for a keyword that could be pertinent to your business.
Choose a keyword and use it as a query for your content brief.
It is useful to add some intent information as well.
Merging it nicely of intent is the format. In simple words, how we structure our content gives the best chance for our target query. You can also notice your target query return results with many images.
This must help us understand the format of the content.
Topics to be covered in the content
Use the target query to help the writer understand the entire idea of the content piece. But stopping there doesn’t answer the query intent.
Explain briefly what you want to be covered in your content, including bullet points or sub-sections of the content.
This is just like intent, but it is helpful to add as a separate line item. To understand these portions, ask yourself, “Is anyone searching this term just need information? Inspiration? Or want to buy something? Looking to assess their choices?”
You can label your answer:
Top-of-funnel (TOFU or “problem aware”): A suitable tag if the query intent is educational/informational/ inspirational.
Middle-of-funnel (MOFU or “solution aware”): A tag if the inquiry intends to assess options, comparability, or otherwise designates that the seeker is already conscious of your explanation.
Bottom-of-funnel (BOFU or “solution ready”): A tag if the inquiry intends to make any purchase or else change.
For more information about implementing the right SEO-focused content strategy, connect with the reputed SEO company in Ahmedabad.