The introduction of Facebook Business Suite aims to make business running easy and seamless. It gives access to the tools needed to run a business on Facebook and Instagram efficiently. The tools packed in this Suite include posting, insights, advertising capabilities, and messaging. Overall, it aims to improve the business-managing experience on Facebook platforms.
Based on research, it was discovered that most business owners find it a little difficult to keep up with their online channels and audience. The reason is that they are more involved with putting their businesses in full operation, i.e., getting products, branding, etc. However, Facebook Business Suite will make life easier to run all activities pertaining to Facebook apps on one place and efficiently run their business.
In essence, it ensures a business owner’s attention is undivided.
What to Know About the Facebook Business Suite?
Getting an extraordinary experience out of the Business Suite is what most business owners would expect; therefore, it is important to link Facebook and Instagram accounts (business) to this tool. With the linking, there is access to a couple of effective features to help optimize the accounts.
View Updates at a Glance: All Facebook and Instagram notifications, such as messages, critical alerts, comments, etc., are enabled here. It will help keep you focused on only one screen while getting through other activities for the day.
Share with Facebook and Instagram Communities: Publishing a post across both platforms is made easy; instead of going independently to the apps to post. You can also create a schedule for posts to reach the desired audience.
Understand What’s Working: With the posts on your social accounts, you can view the “Insights.” This tab provides information on reach, engagement, and performance to determine customer experience and ways to optimize or improve.
Grow Your Audience: With sponsorizzazione Facebook, the Suite can help boost posts or create ads to get more engagement.
How to Access the Business Suite?
The Facebook Business Suite is accessible on both mobile devices and desktop PC.
On a desktop PC, log in to your business Facebook account. On eligibility, you will be redirected to business.facebook.com.
On mobile devices like Android or iOS, the Pages Manager App works fine; all you need to do is to opt-in to Business Suite. If you haven’t downloaded the app, i.e. (Pages Manager or Facebook Business Suite), you can get it on Play Store or App Store.
Facebook is set to kickstart this Business Suite in September. There is an exemption of its usage to businesses using Ads Manager.