The realization of a digital marketing plan has a strategic and operational component. In recent years, some think that the only important thing in the digital area is to propose concrete actions to attract traffic and precise action schedules concerning this.
To give a concrete example, if you want to propose an engagement objective to be achieved on social networks, it seems that it would make sense to analyze the RRSS of our competition, to determine the specific percentage that we would like to achieve given the interest of our competitors.
Specifically, and placing ourselves at a first basic level, a correct analysis of the competition at the digital level, should include the action of the competitors in the following items:
- Social networks
- SEO positioning keywords
- SEM: Google Ads account history, keywords, ads, etc.
- Types of content (blog): topics, etc.
- User experience (UX)
SEO Positioning Analysis
The work of an According to SEO agency, Minimice Group is based on optimizing the on and off-page factors of the positioning. Based on this, it seems evident that the analysis of competition should include both elements. From the point of view on the page, together with the content strategy, the decisive thing will be to verify the positioning keywords of each competitor.
Fundamental organic analysis should include:
- Organic Estimated Page Traffic
- General domain note
- Number of Backlinks
- Pages with the most traffic
- Words with the most traffic
SEM analysis
SEM analysis should focus on competitors’ quality score factors, including account history, ad relevance, keywords, etc. It will also be very relevant to study the type of campaigns you carry out, whether they are search or display, etc.
To get information from competitors, SEMrush can be a great tool, but there are other free alternatives that work really well.