One of the best ways to get new clients is by improving your online presence. When a potential client is looking for a new law firm, they will simply search on a search engine. Most of the time, if not all, they end up going through the links which are there on the first page. Google My Business is a type of listing that needs to be set up properly and with care so that you can popup on most of the local searches. Local search traffic can help to increase your reach but also lead to a higher number of conversions. You must opt for solutions like Google My Business for Lawyers by dNovo Group. When you have an expert by your side, the whole process becomes simpler. We are here to provide you with the basic knowledge about Google My Business.


What is Google My Business or GMB?

Google My Business, also known as GMB, is a free platform that targets businesses, brands, organizations and personnel who want to manage their Google presence. Back in the day, you would use either Google+ pages or Google Places for Business, which would provide your business information on Google. With the new update, all the businesses are listed on GMB. As a lawyer, you must have a GMB profile as most people who search for something nearby through their phone end up visiting the business within a day.


How to list your law firm?

GMB helps you to optimize your business and manage your Google Business profile. These are the same profiles that show up on Google Maps and searches. When you create a Business Profile on GMB, it is equivalent to adding a new listing on Google Maps. You are required to provide Google with the Business Name, Location and category. Once it has been confirmed that there are no duplicate listings, then your Business Profile can be created for the location. Once your business has been listed on Google, it is open for users to review, add photos and ask questions.


Who can list the Business?

If you are the one who owns the law firm, it isn’t essential that only you would be able to create your Business Profile. Sometimes you might even find that your business already exists on the internet. If this happens to you, it is because it can be created by anyone.


Why do you need to have a GMB account in addition to your Business Profile?

When you create an account on GMB, it lets you manage the information displayed on your profile. It also gives you the liberty to manage the reviews. Having a Google My Business account in addition to your Business profiles, allows you to customize, access, manage and lights the parts of your Business profile. You can customize your profile to look the way you want it to look. If you don’t have a GMB profile, you can’t simply edit your Business profile.

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